![]() Their multiple Super Bowl rings are catching the light from the sun and creating a glare in the rest of the store. We then see two Dunkin' Donuts employees behind the counter talking about how the eye black helps "cut down on the glare." The camera then pans over to a table where we see New England Patriots players Tedy Bruschi, Ty Warren and Mike Vrabel seated and eating the new Dunkin' Donuts breakfast sandwich. The spot cuts to a woman also eating the new sandwich, and also wearing eye black, along with everyone in the store. A closer look reveals that he is wearing eye black. The new 30-second spot, "Glare," opens with a man sitting at a table at Dunkin' Donuts, enjoying a new Bacon, Ham and Cheddar Breakfast Sandwich. Our ad's storylines are humorous and timely, but they also make a believable link between the celebrity and our products, a link that resonates immediately with our customers." "We're especially careful to create natural and relevant connections between the athletes and our products. "We don't rely on star power alone in our advertising with sports celebrities," said Gilbert. Dunkin' Donuts has a history of effective advertising with athletes, including Tom Brady and other sports stars. The new ad with the Patriots was created in the same humorous spirit of the recent Dunkin'Donuts Maple Cheddar Breakfast Sandwich ad featuring Curt Schilling as he tried to master the infamous Boston accent. Radio and outdoor executions round out the advertising which will run in the Northeast region through October 10. The breakfast sandwich ads created by Boston-based Hill, Holliday, Connors, Cosmopulos include one football-themed 30-second TV spot featuring the Patriots, as well as one 15-second product spot. "So, it's only fitting that we team up to introduce a new version of our breakfast sandwich, the best selling breakfast sandwich in New England." "Dunkin' Donuts and the New England Patriots are both well-loved by New Englanders," said John Gilbert, Dunkin' Donuts vice president of marketing. The sandwich will be offered in the Northeast for a limited time only. The ad features New England Patriots Tedy Bruschi, Ty Warren and Mike Vrabel promoting the company's new Bacon, Ham and Cheddar Breakfast Sandwich. (August 26, 2004) - Timed with the kick-off of the new football season, Dunkin' Donuts celebrates the two-time Superbowl World Champion New England Patriots with its new ad airing for the first time Sunday, August 29. As part of the sponsorship, Gronkowski will make appearances to promote new products and appear in the famous TV and Radio ads the company runs.Randolph, Mass. Gronkowski joins a long list of Patriots players who have previously endorsed Dunkin' Donuts, including Tom Brady, Wes Welker, Tedy Bruschi and Adam Vintateri. I did a couple of signatures on the cups a lot of people were happy going through the drive-thru and it was a blast being out there." "I met one customer that said they had a puppy named 'Gronk' so that was pretty cool. It was a blast out there," Gronkowski said after putting in a hard days work. WATCH: Gronkowski Spikes Milk Jug, Pineapple Gronk served customers their coffee, signed a few cups, and made sure everyone "Gronked" (honked their horn) if they love Dunkin'. That's because New England Patriots tight end Rob Gronkowski was manning the window, all part of the new two-year sponsorship he signed with the company on Tuesday. BOSTON (CBS) – If you happen to make your morning coffee stop at the Dunkin Donuts on Main Street in Foxboro, you may have noticed a different server at the drive-thru window on Tuesday.
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